Personal Brand Workshops
Helping college athletes define who they are beyond their sport — and build the confidence, story, and skills to carry that into whatever comes next.
Overview
Led by Chelsea Poppens — former Iowa State standout, WNBA and overseas professional, and founder of CKP Athletics — this workshop series helps college women's sports teams build identity, confidence, and professional presence beyond the game. Athletes leave with a written personal brand statement and practical skills they'll use long after their playing days end.
Frequently Asked Questions
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60–90 minutes, in-person or hybrid.
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Any team size — the format scales from a small roster to a full department.
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No — the Brand Activation segment is optional and only included when a sponsor is active.
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Who You Are & What You Stand For
Showing Up Professionally
Legacy & Life Beyond Sport
Community Impact & Leadership
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Option 1 — Single Session (60–90 min) Anchored on identity and values, with a high-level touch on professional presence, legacy, and community impact. Standalone or a first step toward the full series.
Option 2 — Full 4-Session Series One dedicated session per pillar — the complete experience, building week over week.
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— Athletic departments and coaches looking to invest in athlete development beyond the field
— Women's sports programs — from a single team to a full department-wide rollout
— Any program, from NJCAA to Division I
